Advanced Analytics

Advanced Analytics – Analytics take on greater importance as applications evolve from descriptive to predictive and prescriptive. And with advances, never before have stakeholder engagement and balanced judgment been more important.


NETWORK INTELLIGENCE
Charting Culture
Takeout: Leverage network theory to uncover underlying relationships.
Source: Nature Video


STATISTICAL SENSE
The Joy Of Statistics: Hans Rosling
Takeout: Make sense of the changing world like never before with statistics.
Source: BBC


MMM ADVOCACY
Why Marketing Mix Modeling Is More Than Just A ‘Black Box’
Takeout: Consider advocate arguments for market mix modeling for holistic analysis and stakeholder engagement.
Source: Quirk’s

RELATIONSHIPS REVEALED
Market Basket Analysis With Networks
Takeout: Reveal relationships, co-occurrence and associations, through network communities.
University Of Notre Dame

LOCATION OPTIMIZATION
Urban Network Analysis
Takeout: Optimize location decisions through network analysis.
City Form Lab

SCENARIO OPTIMIZATION
Prescriptive Analytics Takes Analytics Maturity Model To A New Level
Takeout: Take analytics to a new level with prescriptive analytics, and understand how different actions will affect business performance under different scenarios.
Source: SearchBusinessAnalytics.com

FOCUSED ANALYTICS
What Is Managerial Analytics?
Takeout: Focus on the business issue being solved over methodology to get the most out of analytics.
Source: FT Press

BALANCED DECISIONS
Marketing Mix Modeling 101
Takeout: Balance modeling results and intuition when making decisions.
Source: Inc

PROBLEM COGNITION
How To Gain Insight From Text
Takeout: Begin text analytics on the right foot through effective problem definition.
Source: SAS

DOMAIN EXPERTISE
How To Gain Insight From Text
Takeout: Drive insight from text analytics through human involvement and contextual knowledge.
Source: FICO Labs

ANALYTICS EXPLAINED
Current State Of Marketing Mix Models
Takeout: Improve market mix modeling efforts by engaging stakeholders and explaining limitations.
Source: Council For Research Excellence

PREDICTIVE LIMITATIONS
Predictive Analytics Unlocks Big Data
Takeout: Use predictive analytics to decrease risk, lower costs, improve customer service, and optimize marketing efforts; but don’t expect to identify game-changing product ideas.
Source: Business News Daily

MMM SKEPTICISM
The Downside Of Marketing Mix Models Is There’s No Upside For CMOs
Takeout: Consider skeptic questions about market mix modeling for holistic analysis and stakeholder endorsement.
Source: Forbes

CONTRARIAN VIEWS
Big Data For Retail Is Flying Off the Shelves
Takeout: Take a contrarian view and understand what’s not selling and why to strengthen business performance.
Source: Forbes

CUSTOMER MINING
10 Ways Data Mining Can Help You Get A Competitive Edge
Takeout: Get more from your customer data through common mining frameworks.
Source: KISSmetrics

COMPLEXITY EXPLAINED
The Art of Economic Complexity
Takeout: Apply complexity theory to visualize process drivers.
Source: New York Times

PREDICTIVE NETWORKS
Three Ways To Use Social Network Analysis For Marketing
Takeout: Gauge networks to predict trends.
DigitalTonto

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