Digital Communities – Online content now represents the single largest source of consumer information. Structured exploration and mindfulness of linguistic complexities are key to effective mining.
To Understand Consumer Data, Think Like An Anthropologist
Takeout: Derive meaning from social media data through digital ethnography, mining learnings from stray remarks and often messy data.
Source: Harvard Business Review
Reasons To Explore Big Data With Social Media Analytics
Takeout: Invest in social media, representing the single largest source of streaming consumer data.
Source: Social Media Today
So You’re Thinking About Starting An Online Community?
Takeout: Establish your online community with a relevant and unique idea that will be of interest to community members.
Source: Social Media Explorer
Eleven Tools For Performing Market Research Using Social Media
Takeout: Consider a myriad of low cost technologies and tools to better listen to consumers online.
Source: Brands With Fans
Analyzing The Content Of Social Media Data
Takeout: Balance structure and discovery to get the most out of social media research.
The Pitfalls Of Using Online And Social Data In Big Data Analysis
Takeout: Pay special attention to target market representation when analyzing digital conversations.
Source: MIT Sloan Review
Social Media Analytics: Are We Nearly There Yet?
Takeout: Keep in mind the cultural nuances and technical constructs that might impact findings from analyzing social media conversations.
Source: The Guardian
Considerations In Building A Market Research Community Panel
Takeout: Treat digital communities as living ecosystems requiring ongoing engagement to fully capture their potential.
The Impact Of Natural Language Processing – Based Textual Analysis Of Social Media Interactions On Decision Making
Takeout: Carefully evaluate context and methodology when analyzing language with Sentiment Analysis and Natural Language Processing.
Source: Universiteit Utrecht
10 Best Practices For Managing Private Online Customer Communities
Takeout: Build collectivism through social networking engagement principles to get at the hearts and minds of online community members.
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