Digital Communities

Digital Communities – Online content now represents the single largest source of consumer information. Structured exploration and mindfulness of linguistic complexities are key to effective mining.


DIGITAL ETHNOGRAPHY
To Understand Consumer Data, Think Like An Anthropologist
Takeout: Derive meaning from social media data through digital ethnography, mining learnings from stray remarks and often messy data.
Source: Harvard Business Review

SOCIAL STREAM
Reasons To Explore Big Data With Social Media Analytics
Takeout: Invest in social media, representing the single largest source of streaming consumer data.
Source: Social Media Today

COMMUNITY INTERESTS
So You’re Thinking About Starting An Online Community?
Takeout: Establish your online community with a relevant and unique idea that will be of interest to community members.
Source: Social Media Explorer

LISTENING TECHNOLOGY
Eleven Tools For Performing Market Research Using Social Media
Takeout: Consider a myriad of low cost technologies and tools to better listen to consumers online.
Source: Brands With Fans

STRUCTURED DISCOVERY
Analyzing The Content Of Social Media Data
Takeout: Balance structure and discovery to get the most out of social media research.
Source: Quirk’s

DIGITAL REPRESENTATIVENESS
The Pitfalls Of Using Online And Social Data In Big Data Analysis
Takeout: Pay special attention to target market representation when analyzing digital conversations.
Source: MIT Sloan Review

CONVERSATION MINDFULNESS
Social Media Analytics: Are We Nearly There Yet?
Takeout: Keep in mind the cultural nuances and technical constructs that might impact findings from analyzing social media conversations.
Source: The Guardian

DIGITAL ECOSYSTEMS
Considerations In Building A Market Research Community Panel
Takeout: Treat digital communities as living ecosystems requiring ongoing engagement to fully capture their potential.
Source: Quirk’s

LINGUISTIC ANALYTICS
The Impact Of Natural Language Processing – Based Textual Analysis Of Social Media Interactions On Decision Making
Takeout: Carefully evaluate context and methodology when analyzing language with Sentiment Analysis and Natural Language Processing.
Source: Universiteit Utrecht

NETWORKED COLLECTIVISM
10 Best Practices For Managing Private Online Customer Communities
Takeout: Build collectivism through social networking engagement principles to get at the hearts and minds of online community members.
Source: Communispace

Disclaimer: This page contains links to resources publically available on the web. Key takeouts and implicit trends have been added to reinforce content themes and have not been endorsed by link sources or originating authors.