Research Design

Research Design – Customer centricity lies at the heart of effective research and analysis, not just the aim but also the design. As lifestyles change, so must methodology in order to stay relevant.


METHOD MASHUPS
Market Research Fights For Relevancy In The Era Of Big Data
Takeout: Mashup traditional and emerging methods for a holistic view of consumer behavior and motivations.
Source: SmartPlanet

CUSTOMER CENTRICITY
A.G. Lafley Leadership Profile
Takeout: Put holistic understanding of consumers at the center of innovation and marketing strategies to drive sustainable business growth.
Source: ExecOnline


QUALITY ENGINEERED
Data Use: An Evaluation Of Quality-Control Questions
Takeout: Engineer surveys to include multiple quality control questions and assessment measures to reduce fraudulent and poor quality responses.
Source: Quirk’s

SCRUTINIZED DATA
Data Quality’s Dirty Little Secret
Takeout: Scrutinize and enhance data quality to drive business performance.
Source: Direct Marketing News

RESPONSIVE FRAMEWORKS
Current And Emerging Trends In Qualitative Market Research
Takeout: Strive for responsive research frameworks that are flexible, dynamic, and current.
Source: QualBlog

COGNITIVE SENSITIVITY
Think Like A Respondent To Improve Survey Data Quality
Takeout: Make sure research tools and techniques are sensitive to the unobservable cognitive processes of respondents.
Source: RW Connect

LEAN RESEARCH
Lean Market Research: How To Use Lean Research To Understand The Customer
Takeout: Leverage lean research methods to more effectively understand consumers, drive actionable insights, and optimize research spend.
Source: TOPO

TARGETED EXPLORATION
Top 12 Focus Group Trends
Takeout: Use smaller, shorter, and more in-depth groups for targeted and deeper exploration.
Source: The Research Bunker

REALITY CHECKS
Reclaim Rigorous Qualitative Research In Social Media Contexts
Takeout: Check that research activities are real and human.
Source: About.com

MOBILE FRIENDLY
Market Research In The Mobile World Highlights
Takeout: Ensure survey recruitment, incentives, length, and design are friendly to increasingly mobile lifestyles.
Source: Advanis

EXPERIENCE ENJOYMENT
Effects Of Gamification On Participation And Data Quality In A Real-World Market Research Domain
Takeout: Consider gamification to enhance the enjoyment of respondent experiences and, in turn, engagement and motivation.
Source: University Of Saskatchewan

MICRO MEASUREMENT
What Makes Google Consumer Surveys So Revolutionary?
Takeout: Enhance participation rates and speed through micro measurement.
Source: About.com

PROBLEM FOCUS
Focus On Your Customer’s Problem – Not Your Solution
Takeout: Identify and design around the problem before jumping to the solution.
Source: The Lean CIO

STAKEHOLDER ENGAGEMENT
Back To Basics: How To Make Stakeholder Engagement Meaningful For Your Company
Takeout: Drive engagement through a well thought-out strategy and follow through.
Source: BSR

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