Research Design – Customer centricity lies at the heart of effective research and analysis, not just the aim but also the design. As lifestyles change, so must methodology in order to stay relevant.
Market Research Fights For Relevancy In The Era Of Big Data
Takeout: Mashup traditional and emerging methods for a holistic view of consumer behavior and motivations.
A.G. Lafley Leadership Profile
Takeout: Put holistic understanding of consumers at the center of innovation and marketing strategies to drive sustainable business growth.
Data Use: An Evaluation Of Quality-Control Questions
Takeout: Engineer surveys to include multiple quality control questions and assessment measures to reduce fraudulent and poor quality responses.
Data Quality’s Dirty Little Secret
Takeout: Scrutinize and enhance data quality to drive business performance.
Source: Direct Marketing News
Current And Emerging Trends In Qualitative Market Research
Takeout: Strive for responsive research frameworks that are flexible, dynamic, and current.
Think Like A Respondent To Improve Survey Data Quality
Takeout: Make sure research tools and techniques are sensitive to the unobservable cognitive processes of respondents.
Source: RW Connect
Lean Market Research: How To Use Lean Research To Understand The Customer
Takeout: Leverage lean research methods to more effectively understand consumers, drive actionable insights, and optimize research spend.
Top 12 Focus Group Trends
Takeout: Use smaller, shorter, and more in-depth groups for targeted and deeper exploration.
Source: The Research Bunker
Reclaim Rigorous Qualitative Research In Social Media Contexts
Takeout: Check that research activities are real and human.
Market Research In The Mobile World Highlights
Takeout: Ensure survey recruitment, incentives, length, and design are friendly to increasingly mobile lifestyles.
Effects Of Gamification On Participation And Data Quality In A Real-World Market Research Domain
Takeout: Consider gamification to enhance the enjoyment of respondent experiences and, in turn, engagement and motivation.
Source: University Of Saskatchewan
What Makes Google Consumer Surveys So Revolutionary?
Takeout: Enhance participation rates and speed through micro measurement.
Focus On Your Customer’s Problem – Not Your Solution
Takeout: Identify and design around the problem before jumping to the solution.
Source: The Lean CIO
Back To Basics: How To Make Stakeholder Engagement Meaningful For Your Company
Takeout: Drive engagement through a well thought-out strategy and follow through.
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